转自：www.ssjfluid.com
舒适家流体设备（沈阳）公司（SSJ Fluid Equipment (Shenyang) Co., Ltd）作为美国SSJ（SSJ Fluid Equipment Limited）的中国运营中心，近日正式公布其国内智慧水家电市场发展策略，并同步发布两大品牌专属吉祥物设计方案，进一步完善品牌布局。
根据策略规划，进口品牌板块，美国SSJ品牌将以全线原装进口产品为核心，秉持“safe、smart、jetflow”（安全、智能、畅流）的发展理念，重点布局高端水泵市场，依托国际品牌积淀与严苛品质管控，精准满足高端用户的智慧用水需求；国产品牌板块，轻流（quietflow）品牌定位国产高品质产品，凭借高性价比优势，聚焦中高端水泵市场，兼顾产品品质与消费实用性，贴合国内中高端用户的核心需求，形成进口与国产双品牌协同发力、差异化竞争的良性格局。
与此同时，公司同步发布两大品牌吉祥物设计方案：美国SSJ品牌推出专属小老虎吉祥物，传递品牌活力与品质实力；国产品牌轻流（quietflow）推出专属小海豚吉祥物，契合品牌亲民、高效的定位。通过具象化的吉祥物符号，进一步强化两大品牌的辨识度，助力品牌在国内智慧水家电市场的推广与深耕。
SSJ China Operation Center (Shenyang) Releases Dual-Brand Development Strategy and Mascot Design Schemes
SSJ Fluid Equipment (Shenyang) Co., Ltd., the China Operation Center of SSJ Fluid Equipment Limited (USA), recently officially announced its development strategy for the domestic smart water appliance market, and simultaneously released the design schemes of exclusive mascots for its two brands, further improving the brand layout.
According to the strategic plan, in the imported brand segment, the U.S. SSJ brand will focus on the high-end pump market with a full range of original imported products, adhering to the development concept of "safe, smart, jetflow", relying on international brand accumulation and strict quality control to accurately meet the smart water needs of high-end users; in the domestic brand segment, the Quietflow (轻流) brand is positioned as a high-quality domestic product, focusing on the mid-to-high-end pump market with cost-effectiveness advantages, balancing product quality and consumption practicality to meet the core needs of domestic mid-to-high-end users, forming a sound pattern of coordinated development and differentiated competition between imported and domestic dual brands.
At the same time, the company released the design schemes of mascots for the two brands simultaneously: the U.S. SSJ brand launched its exclusive "Little Tiger" mascot, conveying the brand's vitality and quality strength; the domestic brand Quietflow (轻流) launched its exclusive "Little Dolphin" mascot, which fits the brand's friendly and efficient positioning. Through the visualized mascot symbols, it further enhances the recognition of the two brands and supports the promotion and in-depth cultivation of the brands in the domestic smart water appliance market.
